Despite the simplicity of the this ad, there is something about it that resonates strongly with me every time I watch it. 

It shows three icons of Irish rugby (Paul O’Connell, Brian O’Driscoll and Jonathan Sexton) asking house owners permission to play, and for volunteers to join them in a game of tip-rugby on the grassy area in front of their homes.

The ad spot was created to evoke the close bond between Irish Rugby players and their supporters at a time when the Irish team were heading off to the Rugby World cup in far away New Zealand.   

Despite their speed, power and sporting reputations, these men demonstrate a childlike playfulness, humility, politeness, and humour which makes them instantly more human, likeable and accessible. 

Those looking to engage better with patients in healthcare should think about the power of just being nice…..

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11 comments

    • kgapo
    • Sarah Poyntz
        • David Boxall

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